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How Kenny Cox Built a Career on Resilience and Smart Investing
From near bankruptcy to industry leader—Kenny Cox’s story is a masterclass in grit, growth, and financial wisdom.

We all know someone who seems to have it all figured out. Smooth career trajectory, consistent wins, seemingly effortless success. But the reality? Most of the people we admire have been through hell before they ever tasted success.
Kenny Cox is no exception.
At 21, Kenny took a big entrepreneurial risk—one he thought would change his life for the better. Instead, it sent him into financial ruin. He moved back to Utah broke, with debt collectors calling nonstop and an uncertain future ahead. At his lowest point, he considered taking a job in a coal mine just to stay afloat.
But instead of settling, he made a decision that changed everything.
The Turning Point
When Kenny joined Vivint, he didn’t just find a job—he found an opportunity to rebuild. And he didn’t take it lightly. With his back against the wall, he went all in.
His first summer, he outsold nearly everyone around him, and by year two, he was running teams. Over time, he scaled from being a top personal producer to managing entire regions, mentoring countless reps along the way.
But what set him apart wasn’t just his ability to sell. It was his mindset.
🔹 Resilience Over Talent – Success in commission-based sales isn’t just about being a great closer. It’s about handling rejection, pushing through failure, and developing the kind of mental toughness that keeps you moving forward. Kenny mastered this early.
🔹 Delegate to Elevate – Early on, Kenny tried to do everything himself. The moment he learned to delegate, empower his team, and scale leadership, everything changed. His business exploded, and so did his ability to create long-term impact.
🔹 Build a Financial Foundation – From the start, Kenny prioritized saving and investing. Even when he was barely making ends meet, he committed to putting away 10% of his income. That habit turned into a strategy, which ultimately built his multi-eight-figure portfolio today.
The Investing Mindset That Changed Everything
One of Kenny’s greatest strengths is his discipline around money. He learned early that the best way to secure his future was to make money work harder than he did.
His investment philosophy? Simple but effective:
✅ Save first, invest second – Before spending, Kenny made sure a percentage of every paycheck went toward future investments. ✅ Vet every opportunity – One of his mentors, Todd Pedersen, taught him to ask one key question before making any investment: How could someone steal my money? That lesson helped him avoid costly mistakes. ✅ Diverse, but intentional – While he invests broadly (real estate, stocks, private equity), he never invests blindly. He studies the space, understands the risks, and makes calculated moves.

Why This Matters for You
Kenny’s journey isn’t just about business—it’s about life. He’s proof that success isn’t about never failing. It’s about bouncing back, learning, and staying committed to the long game.
This week’s episode is packed with insights on:
🔥 Turning setbacks into stepping stones 💡 The skillset every entrepreneur needs 📈 How to make your money work for you 🤝 The importance of building a network that elevates you
And here’s a challenge: What’s one financial or career habit you can start today that will compound over time?Hit reply and let me know—I’d love to hear what you're working on.
Here’s to betting on yourself and playing the long game.
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